Non-skippable in-stream ads are essentially the same as TrueView in-stream ads except - you guessed it - viewers aren’t able to skip them. What is a YouTube Non-Skippable In-Stream Ad? Now, let’s check out the other forms of YouTube ads.
What’s more, according to Google, when brands use TrueView, they can see views of existing content increase by up to 500%. In fact, a massive 54.4% of their social media traffic comes from the site. įor example, Grammarly has used testimonials and product demos in their TrueView ads to great effect. This means that you can experiment with different creative formats such as product demos, testimonials, or how-to videos. Secondly, because TrueView ads are opt-in, you aren’t restricted by time limits. Remember, you’re only charged when viewers opt to watch your entire ad, view it for at least 30 seconds, or interact with the ad in some way.īecause although 76% of consumers reflexively skip these ads, you can at least be sure your budget is being spent on interested viewers. TrueView ads are a great way to reach your target market.
#How to set up a youtube channel trailer movie#
The image below shows a TrueView discovery ad for a movie trailer which is displayed above the organic YouTube search results:Ĭlicking on discovery ads will take users to the YouTube watch page or relevant channel page to view the video. The ads consist of an image thumbnail and up to three lines of text. TrueView Discovery ads appear within the Youtube search results and in the right-hand sidebar of watch pages above the suggested videos list. Marketers are able to customize TrueView in-stream ads with calls-to-action and text overlays. The image below shows the companion ad for the Unbounce advertisement above: What’s more, TrueView in-stream ads have a companion banner ad that’s displayed in the right-hand sidebar above the suggested videos list. In-stream ads also feature a small countdown timer and a link to the advertised site in the bottom left of the screen.
The image below features a TrueView in-stream ad from Unbounce : TrueView in-stream ads play before a viewer’s chosen video. Let’s take a closer look at each of them. Now, there are two main types of TrueView ads: in-stream ads and discovery ads. YouTube states that the maximum length a TrueView video ad can be is 6 minutes and the minimum is 12 seconds. Because of this, Google reports that eight out of ten viewers prefer TrueView to other in-stream video ad formats.īut TrueView ads are great for businesses too.Īdvertisers only pay for TrueView ads when users watch for at least 30 seconds, watch an entire short video, or interact with an ad in some way, such as clicking on a call-to-action.Īnd because viewers can select the ads they want to watch and skip the ads they don’t, advertisers save money while also reaching a more interested audience. TrueView ads give viewers the most control over the advertisements they see. This is the main advertising format on YouTube - and for that reason, we’ll be covering this type in more depth than the others. That way, you can tailor your ad for the format you plan on using. Types of YouTube Adsīefore you begin creating your first campaign, it’s important to understand each YouTube ad type.
This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full. YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. What are the Benefits of YouTube Advertising?
#How to set up a youtube channel trailer how to#
How to Create Your First YouTube Advertising Campaign Step 7: Configure Your YouTube Ads Video Ad Step 5: Select Where You Want Your Ads to Show Step 4: Select the People You Want to Reach Step 2: Create a New Campaign in Google Ads Step 1: Upload Your Video Advertisement to YouTube What is a YouTube Non-Skippable In-Stream Ad?Ĭreating Your First YouTube Advertising Campaign
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